A 50% loss takes a 100% gain. Some of the dot-com high-flyers of the late 1990?s lost 90% of their market value. What do you think it will take to get back to even? A 900% gain! Realistically, that?s not going to happen.
So the Sensible Stock Investor avoids outsize losses in the first place. The new book, ”Sensible Stock Investing,” describes in detail the relatively simple techniques that the individual investor can use to sidestep large losses?such as not using margin, not selling short, and controlling losses with sensible sell-stops. Remember Buffett?s Rule #2: Don?t forget Rule #1. And what was Rule #1? Don?t lose.
If you would like to learn about a comprehensive stock investment approach that that uses the same strategies reflected in this article, please consider purchasing the new book, ”Sensible Stock Investing: How to Pick, Value, and Manage Stocks.” We encourage you to reproduce this article or any portion of it, or to email it to a friend. If you reproduce the article, you must include the title, author, and the following Web site address: http://www.SensibleStocks.com.
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